Are you well aware of the information what AI-powered mobile apps can do for your business? Even though the year 2023 has already shown massive stats in the genre of mobile app development, experts have decreed that the year 2024 will be the greatest of all, as the majority of retail and e-commerce businesses are all set to implement artificial intelligence in their business model. You can take the example of Sephora, the best e-commerce brand that holds massive success by implementing AI-powered mobile apps that allow customers to try out different makeup products virtually by assisting the smart Sephora Virtual Artist feature.
Furthermore, adapting machine learning and artificial intelligence to your business allows you to get personalized alerts, exciting gift cards, and product recommendations with ease. Considering the stats, AI has brought more than 8.5 million customers on board with 2+ million latest app downloads on apps, while major companies like Alibaba, Wayfair, and Taggshop have marked great business outcomes in recent financial years. So, if you too are intrigued to boost your sales, then consider using the AI apps for better business opportunities. This article will explain all the metrics that will help you grow your business model by utilizing AI-powered Mobile App Development.
Also Read – AI in Mobile App Development
What is AI-Driven Mobile App Development?
AI short form of artificial intelligence is a new way technology to build mobile apps to perform complex operations seamlessly. Building these applications with AI technology can leverage you with the capabilities of getting advanced solutions while holding up a better user experience. These mobile applications can utilize AI & ML algorithms allowing you to enable smart, automated, and self-learning features that empower users to perform innovative things. These applications can help users make human-like interactions with the digital platform while consenting them to get a personalized user experience.
All-time popular AI-powered mobile app examples are –
- IKEA
- Amazon
- Justuno
- Sephora
- Wayfair, etc.
Why Businesses Are In Need of AI-Based Mobile Apps?
The growing rate of the e-commerce industry at a substantial rate showcases the revenue increase in the global e-commerce market. Considering the stats, the estimated whopping amount of e-commerce businesses have staged $3.64 Trillion in 2023, while it is going to attain 5.56 Trillion by the end of 2027 with 11.17% CAGR between all mentioned years. These stats confirm the skyrocketing growth of the e-commerce sector, thus, encouraging businesses to massively adopt AI mobile apps to execute more personalized online shopping.
No one can deny the fact that, in today’s world people prefer to shop online, instead of going out physically and performing shopping at Malls and complexes. To ease up their lifestyle, mobile apps came as a handy option available. Just a single tap on your smartphone screen and you can continue to order anything, plus the delivery of the product is more rated and will be done at your doorsteps.
We are witnessing the greater impact of technology, as it is evolving continuously, and so the behavior and preferences of the customers are also changing as per the new business practices. However, in recent years, artificial intelligence has become the game of transformative technology, resulting in better business growth and opportunities. Currently, around every second industry understands the benefit of AI, and has been implemented by business experts to enhance business overall productivity and efficiency. Meanwhile, the technology is lacking in various aspects of e-commerce and needs improvements in categories like –
- Sales growth
- Customer experience
- Reporting and Data Analytics
- Landing page conversion
- Maximum operational efficiency
- Review and ratings
- Payment optimization
- Final conversion rate optimization
- Increased product recommendation
- Optimized performance and recommendation
- Social sharing across all devices
Must Read – How to Activate ATT Bring Your Own Phone?
How AI Mobile App Development Can Boost Your Business Presence?
Artificial intelligence and machine learning come in handy with advanced abilities, especially if it is integrated with mobile apps then surely it will enhance the overall functionalities and custom features. Currently, the usage of mobile applications in every industry is very high, especially in e-commerce and retail, while online businesses are investing in these businesses to develop feature-powered apps.
Apart from this, this will help developers streamline app performance and offer their clients satisfactory results and improved shopping experience to users. With the below-neath points you can discover how artificial intelligence boosts the overall productivity of mobile app development for businesses globally.
#1 AI Smart Chatbot Assistant
With the growing usage of smartphone applications, Chatbots have become a prominent part of building apps with proven AI methodology. This will automate various services which include the list of voice assistance, online customer support, round-the-clock availability, etc. With the effective mode of voice command and text messaging, Chatbots have flourished on the grounds of stimulating human-like conversational experience. Users who are not well aware of these chatbots use the latest artificial technology and machine learning to get customers’ input and deliver the most optimum result with solutions.
#2 Smart Augmented Reality Utilization
With the implementation of augmented reality features and functions, artificial intelligence assists companies in growing faster than their regular pace. You can take the example of various multinational brands like Sephora, IKEA, and many more, as these brands have witnessed major improvements in sales after executing AR features on their smartphone app development model.
Due to the unique ability of AR technology, it enables users and customers to visualize their handful of products in a real-world environment. This results in users making a uniform buying decision contributing to maximum sales conversions. By utilizing AI and AR in the business mobile application development process, several innovative features eventually help to improve overall customer engagement and eventually convert them into sales.
#3 Best of Product Recommendation System
Seeing the major aspect of AI then it will help you to boost overall business growth by recommending products to customers based on their expectations and individual choices. A majority of e-commerce companies use user data to provide personalized product recommendations, thus optimizing overall sales processes. Implementing artificial intelligence in e-commerce, health, or retail mobile app development benefits brands and companies in multiple ways including –
- Produce more traffic and sales
- Maximum user retention
- Overall sales growth and enhancement
- Improves your customer engagement and experience
#4 Best View on Fake Review Detection
Fake reviews can tarnish your business value, especially in this digital age, where your competitors are always ready to taint your brand value, hence, they can add fake reviews on the internet to make the wrong impression of the brand. But, with the adoption of artificial intelligence, you can save your grounds from fake reviews, as the ML algorithms can help you to accurately find fake reviews by analyzing key points like formatting, unusual text patterns, wrong wording, etc.
This will generate more organic reviews and let healthy and fair competition run amongst sellers from different companies.
#5 Optimize your Product Pricing
Product pricing is the most important aspect of every business. Be it eCommerce, retail, health, sports, or any other, a timely optimized price is a need for every brand. Therefore, utilizing AI-powered mobile apps will change the prices aligned with current market demand based on various factors like the festive season, virality of products, and competitor’s activities during the festive season, and a lot more.
Apart from this, AI-driven apps have better forecasting and data analysis abilities which efficiently collect a larger amount of user data and derive useful insights. Not only this, business owners can now use AI-powered sales analytics to analyze their target customer behavior to forecast future sales.
The Final Line
In the digital age, artificial intelligence is one of the most powerful technologies that empowers the mobile application development process with innovation. This will result in obtaining high-level operations for improving sales growth. Moreover, by integrating AI into mobile apps, owners can achieve additional strength to get control of modern technology to skyrocket sales and business ROI.
By analyzing the importance and impact of integrating artificial intelligence in mobile apps, industry experts offer AI-driven smart apps to businesses under the expert vision of app engineers who hold years of experience in building applications powered by Machine Learning and Artificial Intelligence to get maximum app solutions.
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